Tuesday, February 1, 2011

big Rolex or Target wall clock?

So I was watching the Aussie Open Final this weekend and a few things struck me:

1) When did Andy Murray switch from being sponsored by Fred Perry (God Save the Queen!) to Adidas (silly Germans)?
2) When was Murray's last haircut?
3) What's the deal with the Rolex clock in the background?

Now the first two are pretty straightforward. It's hard hitting straight forward analysis. The last one is a bit of a jokey joke... because everyone understands why there's a clock there.

Tennis events like all sporting events have sponsors for every little thing (the official car, the official tire, the official soda, etc. etc) and Rolex is of course the official timer of the Australian Open.

So far you're probably reading this wishing you could get get the last 15 seconds of your life back. Nothing groundbreaking so far. But this is the question:

Is it a real Rolex clock?

Seriously, is it a very big version of a proper Rolex watch with all the inner workings and gears and whatnot that people pay so much for to grace on their wrist? OR more weirdly, is it just some weird random generic clock that's Made in China which just has a Rolex-like dial and says Rolex?

Think about it, Rolex probably paid millions of dollars to be featured so prominently in every game and on every TV screen, so it's not some random product placement.

If Rolex just put some phony bologna watch isn't that pretty disingenuous? Like wouldn't Rolex want to properly represent themselves with a real clock?

What would happen if the fake big clock, probably bought at an Aussie version of Bed, Bath, & Beyond - which un-ironically is actually a Bed, Bath, & Beyond - breaks? Does Rolex want to stake their reputation on this? On the other hand, do they really make super big watches? I doubt it.

Anyways, I was thinking about this a lot and then Andy Murray lost in straight sets so I changed the channel to QVC and moved on with life.

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